ROLE: Creative Director / Art Director
The concept for this brazilian coffee brand is "The art of making coffee". So that's why we wanted to make this Key Visual a piece of art too.
We made it by creating a light installation that would represent the brand and it would be the center of Key Visuals.
After all that handcrafted work, this was the result of our Key Visuals:
But we couldn't make all this effort just for a Key Visual, so we made more, creating films for social media using our Making Of scenes, plus some consumption live action.
And to finish this work, we decided to take our "brand" for a ride in the city. And we used it for social media and PR content.
CREATIVE ROLE:
Art Director / Creative Director