Every year Itaú, Brazil's largest bank, makes a New Year's movie starring Fernanda Montenegro, considered the country's greatest actress who has even been nominated for an Oscar award. In 2022 Fernanda starred with Baby Alice, a child-influencer who has over 5 million followers on Instagram.
This was the most shared video in the history of Brazilian advertising with over 100 million shares.
ROLE: Executive Creative Director / Art Director
AWARDS: Best Ad of Brasil in 2021 by SBT