/Group Creative Director /Art Director
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AA > Anonymous Friend

We developed the first Facebook chatbot for teens struggling with alcoholism, using over 20 hours of AA member testimonials to provide empathetic, non-judgmental support. The chatbot offers guidance on recovery, connects users to local AA groups.

ROLE: Creative

AWARDS:

CANNES LIONS Bronze Award in Direct

FACEBOOK Awards Winner

ONE SHOW Merit in Craft/Data Driven.

EL OJO Silver in Interactive.

SMARTIES Global and LATAM Gold in Direct Response, Silver in Social Impact and Mobile Social.

WAVE Gold in Social Mobile, Gold in Mobile, Silver in Data.

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