Itaú, the largest bank in Brazil, is the Official Sponsor of the Brazilian National Team. This is the campaign for the 2022 World Cup.
ROLE: Executive Creative Director / Art Director
The visual identity of the campaign portrayed all the different facets of the Brazilian fans and their passion for soccer always accompanied by the shape of the Itaú brand which is the most valuable and well-known brand in Brazil. The illustrations were made by Gabriel Diogo, who besides being an artist is an social media influencer recognized for his soccer's theme illustrations. The photos and short videos were made by Hick Duarte.
For the TV spot, we created a music video for Itaú's traditional World Cup anthem, now performed by Brazilian music stars Ludmilla, João Gomes, and Kawe.
The campaign was a huge success on social media with over 10 million interactions using our hashtag. Once again, Itaú's song became the song of the World Cup in Brazil.