Brazil's sky is unlike any other. Brighter. Deeper. Unmistakably blue. It's also home to the airline that connects more than 150 destinations across the country.
In Brazil, O céu é Azul.
This visual identity celebrates that idea by turning Brazil's most iconic asset (the endless blue sky) into the canvas for our new brand concept.
What if we created a shade of blue inspired by Brazilian skies? That's what we did in partnership with a duo of artists that used Verdete (a blueish soil) to create a unique shade of blue: o Azul do Brasil.
We also partnered with @beatniksons on a special collaboration to launch an exclusive piece: a backpack created in Azul's signature color: Azul do Brasil.