Brazil's sky is unlike any other. Brighter. Deeper. Unmistakably blue. It's also home to the airline that connects more than 150 destinations across the country.
In Brazil, the sky isn't just blue. O céu do Brasil é Azul.
This visual identity celebrates that idea by turning Brazil's most iconic asset (the endless blue sky) into the canvas for our new brand concept.
What if we created a shade of blue inspired by Brazilian skies? That's what we did in partnership with a duo of artists that used Verdete (a blueish soil) to create a unique shade of blue: o Azul do Brasil.
We also partnered with @beatniksons on a special collaboration to launch an exclusive piece: a backpack created in Azul's signature color: Azul do Brasil.