A cinematic film showcasing how Budweiser’s story intertwines with NBA history, highlighting the moments its billboards have witnessed over the years.
ROLE: Creative Director / Art Director
AWARDS:
EL OJO: 1 silver in Art Direction and 3 Bronze in Film Craft
CCSP: 1 gold and 2 Silver in Film Craft
For this campaign, we developed a visual identity for Budweiser during the NBA season, rolling out the key visual across OOH and TV/digital short films.
The illustration for this campaign was made by the street artist Felipe Risada.