Created for Budweiser’s NBA season sponsorship, this visual identity captured the energy of basketball culture on and off the court. Rolled out across OOH, TV, and social media, the campaign featured custom illustrations by Brazilian street artist Felipe Risada, bringing an authentic street-inspired aesthetic to the brand experience.
ROLE: Creative Director / Art Director
AWARDS:
EL OJO: 1 silver in Art Direction and 3 Bronze in Film Craft
CCSP: 1 gold and 2 Silver in Film Craft
For the TV spot, we created a cinematic narrative exploring everything a Budweiser billboard has witnessed throughout NBA history.