Brazil, a continental country with high road traffic fatalities, saw Ambev, the country’s largest beer company, turn its distribution fleet into media. Trucks now feature non-alcoholic drink logos at the driver’s seat and the message: “where there is a driver there can’t be alcohol,” reaching remote areas to promote responsible consumption.
ROLE: Creative
AWARDS:
CANNES LIONS Bronze in Direct.
EL OJO Grand Prix in Outdoor + 3 Gold in Graphic, Direct, Media + 3 Silver in Direct, Media, Third Sector + 4 Bronze in Activation, Sustainable and Design (2).
D&AD Wooden Pencil in Direct.
CCSP Silver Star in Direct.